September 4, 1957, was "E-Day", the day the much anticipated, highly promoted Edsel appeared in dealer showrooms. The name "Edsel" would become a synonym for failure.
First year sales were projected to be 200,000, but just over 63,000 rolled out of six manufacturing plants in the US. During the entire 3 year run, fewer than 111,000 Edsels were turned out. An estimated 6000 remain.
In a brief promotional scheme to boost sagging sales, new Edsel owners were given a chance to win a pony.
One of the Edsel's many innovations included ignition-transmission interlock which is standard today.
More ...
1958 Edsel Page - Wikipedia: Edsel - E D S E L
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment