Monday, September 04, 2006

Nature's Wonders

This has to be one of the most absurd marketing strategies of all time!


Natural American Spirit is the only brand that features both cigarettes made with 100% certified organic tobacco as well as cigarettes made with 100% additive-free natural tobacco.

Our product line was created based on our belief in the traditional American Indian usage of tobacco—in moderation and in its natural state. We feel that tobacco is a powerful herb worthy of the respect it is given in American Indian tradition. Our name, Natural American Spirit, was chosen as a symbol of our respect for this tradition.

I learned of this product from a heavy-paper insert in Newsweek, probably a very expensive insert. Organic, natural, additive-free cigarettes. What will they try to sell us next? (Remember, arsenic, poison hemlock, and uranium are all "natural".)

BTW: If you visit their Web site, you must answer "Are you a smoker?", YES, to be admitted.

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