Honda Rube Goldberg-esque TV Ad

It is my understanding that there are no computer graphics or digital tricks in this Honda TV ad. Everything that you see happened in real time exactly as you see it.

Reportedly, the recording required 606 takes, and in the first 605 there always was something, usually of minor importance, that didn't work. Itwas necessary for the production team to install the set-up time after time. The recording cost $6 million and took 3 months to finish, including the engineering design of the sequence.


BTW, the voice over at the end is Garrison Keillor of NPR's Prarie Home Companion.