No, I Really Don't Want to Buy Your Product

This past weekend, I spent far too much time watching the first two rounds of the NCAA men's basketball tournament. I love it, though, and look forward to the big dance from the first tip of the season.

One really troublesome consequence of watching all this hoop action is that I tend to see the same commercials over and over. Some are good and I don't mind, the Pacific Life "whales" ad, for example. Unfortunately, many are annoying and that is only exacerbated through repetition.

Here are some of those I find most irksome ...

• the Chevy truck "man step" ad with Howie Long
• the Fidelity "green line" ads
• the Charles Schwab ads which are posterized
• any Lexus ad
• the Sonic "basketball injury" ad
• the Enterprise "grandma" ad
• the Burger King breakfast shots ad
  

I suppose irritating potential customers is a sound marketing strategy during tough economic times. What do I know?